Automatically Redirect Visitors to their Currency and Language
Ecommerce is so powerful because customers are global which enables stores to sell products even to people across the world. In order to be successful in this it is important to show prices in the currency of your potential customers. Someone from the US viewing prices in japanese YEN will not be able to make sense of the price. In addition, it would be good to give the option to display the page in their own language if it is different from your store.
Adding multiple currencies in Magento
The first thing to globalizing your store is to add additional currencies. This is a very easy process. All you need to do is follow these steps:
- Go to System -> Configuration -> Currency Setup in your store backend
- Under Allowed Currencies select the currencies that you wish to make available in your store and save (CTRL+click to select more than one)
- Got to System -> Manage Currencies -> Rates and click the Import Rates button to ensure their currency rates are set
After the rates are proerly imported, then your store will be setup for multiple currencies. If you are using a good theme, then a currency box may appear on your store where customers can select their preferred currency when shopping.
Automatically switching your visitors to the correct currency
Letting customers switch to their preferred currency is great for usability, but something even better would be to switch them to the correct currency automatically. For that we present the following:
Magento Store / Currency Switcher
Easily switch your customers to the correct currency based on country with the Magento currency switcher. In addition, you can also switch the customer to particular store view if you have multiple stores. For example, you might have a store for Europe and for the US. US visitors can automatically be redirected to the US store and EU visitors to the EU store.
Translating your store to another language
Letting customers pick their currency is not the only thing that can increase usability. Showing your store in their native language can make them feel more comfortable. Completely translating your store to 30 differnet languages would be a very costly endeavor. As a result, an automated solution has been made to translate the frontend of your store for your customers in a nice way:
Magento Auto Translate
Let your customers translate your store using Magento auto translate. It works with almost every known language and is easy to setup. You can also use it for your PPC campaigns so that you can target other languages and the landing page will be translated to that language.
There are lots of ways to improve your store. We recommend having a look at these Magento extensions and we are confident you will find many different ways to enhance your stores usability and increase revenue!